Beauty Pie, Shinkai
CLIENT: BEAUTY PIE
SECTOR: BEAUTY, RETAIL
DELIVERABLES: PACKAGING DESIGN
PHOTOGRAPHER: Eglė Tolušytė
ART DIRECTOR: SOPHIE WARBURTON
ABOUT BEAUTY PIE:
Beauty Pie disrupts the Beauty Industry by developing and producing luxury skincare, stripping out the typical industry markups (which can be 10x the finished manufacturing costs) and offers dramatic savings on high end Beauty products.
Beauty Pie is an exclusive luxury buyers club.
ABOUT SHINKAI:
A 3-in-1 Gel-Cream with an electrolyte-filled Deep Sea Mineral Infusion for deep hydration plus a youth-boosting Tripeptide Complex, firming Kombucha Essence and a Supergreens blend that actually helps skin restore its’ own Hyaluronic Acid. Softer, dewier, more supple skin. Use daily under SPF or as an overnight mask.
KEY ACHIEVEMENTS:
• Creating packaging that mirrors the Beauty Pie brand but still differentiated among the existing ranges.
• Highlighting Shinkai’s Japanese origin with a minimalistic design
• The deep ocean blue glass jar, silver lid and dark blue on the inside of the carton mirrors the deep sea where the ingredients are from (made from rich minerals from the west coast of Japan where the two seas meet).
• Achieved highest recognition in ‘Best of 2023 list’ in Vogue
