Beauty Pie x Kathy Philips

CLIENT: BEAUTY PIE
SECTOR: BEAUTY, RETAIL
DELIVERABLES: PACKAGING DESIGN
PHOTOGRAPHER: Eglė Tolušytė

ABOUT BEAUTY PIE:
Beauty Pie disrupts the Beauty Industry by developing and producing luxury skincare, stripping out the typical industry markups (which can be 10x the finished manufacturing costs) and offers dramatic savings on high end Beauty products.
Beauty Pie is an exclusive luxury buyers club.

ABOUT THE COLLABORATION:
A series of concentrated bath and shower oil blends. Created for Beauty Pie by aromatherapy authority Kathy Phillips (previously Vogue’s Beauty Editor).
The range contains of 4 blends with. following benefits: energizing, revitalizing, fortifying and relaxing

KEY ACHIEVEMENTS:
• Introducing Aromatherapy to Beauty Pie’s portfolio required a new look and feel to differentiate from other ranges.
• The bottle colours were chosen carefully to mirror each blend.
• Typography treated differently compared to the core ranges. On the cartons we added bold typography to highlight the name and the benefit.
• The plant inspired photography/illustration was introduced to highlight the power of Aromatherapy ingredients.