Beauty Pie, Unlipstick

CLIENT: BEAUTY PIE
SECTOR: BEAUTY, RETAIL
DELIVERABLES: PACKAGING DESIGN
PHOTOGRAPHER: MADHAVA KALMAR
ART DIRECTOR: STEPHANIE WESTCOTT

ABOUT BEAUTY PIE:
Beauty Pie disrupts the Beauty Industry by developing and producing luxury skincare, stripping out the typical industry markups (which can be 10x the finished manufacturing costs) and offers dramatic savings on high end Beauty products.
Beauty Pie is an exclusive luxury buyers club.

ABOUT UNLIPSTICK:
A balm / sheer flush / nourishing tint.

From a an advanced beauty lab in South Korea. This new Unlipstick™ formula glides on smoothly and gives a matte, modern finish. Long-lasting, balm-like colour infused with hydrating Hyaluronic Acid. Soft, blurring effect.

KEY ACHIEVEMENTS:
• Creating packaging that mirrors the Beauty Pie brand but still differentiated among the existing ranges.
• Highlighting the beautiful range of colours by colour matched cartons
• The soft frosted component to mirror the matte finish of the formula
• Launched Autumn 2024