M&S Homecare

CLIENT: Marks & Spencers
SECTOR: homecare, RETAIL
DELIVERABLES: restage, PACKAGING DESIGN

ABOUT MARKS & SPENCER:
M&S is a leading British retailer bringing exceptional quality, great value food, clothing and homeware to millions of customers around the world.
ABOUT M&S HOMECARE:
Years of building the homecare range led to a rather straggly and incoherent design impression. It was time for a restage!
The plant based formulas were developed, simultaneously to the packaging, with high percentage of essential oils that all smell divine.

KEY ACHIEVEMENTS:
• Creating packaging that mirrors the M&S brand.
• The architecture was thoroughly thought through. We wanted it to be easy for the customer to differentiate bathroom, kitchen and general use products.
• Since the fragrances of the homecare products are a big deal, with high content of essential oils, they had a big influence on the design.